Why Is Internal Communication The Key To Success?

  • Kate Borucka
  • 2018-09-21
  • 4 min read

What Is Internal Communication ?

Internal communication (IC), is “the transmission of information between organizational members or parts of the organization. It takes place across all levels and organizational units of an organization.” In today’s changing business environment, internal communication is important more than ever.

But internal communication is more than just transmission of all the data and information in an organization. It includes many important aspects. All of them extremely important:

  • cooperation with other departments,
  • internal control,
  • identification and analysis of internal and external risks,
  • shaping and implementing strategy for the entire organization,
  • execution of the company’s tasks and projects,
  • motivating and enhancing employees’ self-development,
  • financial issues.

Proper communication within the organization helps to create better, favorable work conditions. Thanks to it every person in the structural hierarchy of the organization has a clear insight into the current situation, organization’s policy and practices, goals, company culture, and all other information.

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There Is No Sucess Without Internal Communication 

So why is it so important if it seems to concern only the internal issues of the organization? There are two essential reasons for that and they are closely intertwined. One cannot exist without the other and here’s why.


1. Internal Success

Very often employees in an organization tend to think that they’re not concerned with communication. And that approach is a huge mistake. Marketing or communication department should not be solely responsible for internal communication. Everybody in the company needs to keep in touch. This gives an insight to internal communications–a crucial element that establishes strong ties among employees and departments. It’s like an invisible thread that keeps the corporate world connected, assuring everyone is on the same page and aiming for the same goals.

There are moments that the ability to negotiate or get along with other departments is more important than the actual skills people have. You may be an expert and guru on a certain topic but when crisis comes, the first step to take is to solve problems through proper communication.

Moreover, the flow of information is crucial to successfully carry out all processes, projects and tasks. Thanks to that every employee knows what is happening in the company.

2. External Success

Smooth communication with Business Divisions is one of the key elements which seems to have more importance in the business world. Especially, when you think about the future (fast development and growth of various business sectors). Hence, if you are not able to keep communication smooth inside your organization, how can you possibly achieve success in communication with other sectors?

All market leaders and giants have already mastered the skill of proper internal communication. Have you?

1 + 2 = Profit

Gaining information through proper communication and the use of new technologies is the key to success. That’s because your organization is able to properly perform processes of acquiring all necessary information.

You always stay on top of work, business trends, and know what are customers’ needs. And that brings only benefits.

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How To Fix Broken Internal Communication?

Statistics show that

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time spent on calls, e-mails and meetings has increased by 20-50% in the last two decades.

And so, internal communication is of great value. They way how you and your team, employees manage the exchange of information though, is another key to business success.

foundation of internal communication

If you’re struggling with comms or want to improve it, take a look at these 4 practices which will help you fix internal communication.

Be Transparent

Always be clear about every thing, even the tiniest one. Your team and employees need to know what are your expectations, point of view, goals, and vision. 

If you don’t communicate your intentions and details of projects or tasks, people will get confused.

Use Tools

We live in great times – there are as many tools and apps on the market as we can imagine, and even more! Make use of them to enhance interaction between different departments, teams or even to communicate with clients.

Make sure you’re choosing the right software, such as TimeCamp Planner. First of all, you should remember that your team needs an intuitive, innovative and useful tool. In TimeCamp Planner you can not only chat with groups o individuals but also create tasks and follow their progress. It’s a fantastic tool for creating a unified communication and collaboration intranet as well as smooth exchange of information.


Don’t be the only person who talks. Listen to your employees. Be open to their ideas and thoughts. You can all learn a lot from each other!

It will help you understand your team and respond to their needs. It will boost their productivity because they will feel appreciated. A happy employee is an effective employee.

Don’t Send E-mail In The Middle of The Night!

As Maura Nevel Thomas, a productivity trainer specializing in attention management, writes that late night e-mails are not good for your teams’ productivity and well-beingYou may find this way of communicating your plans effective but your employees think quite the opposite.

Receiving late night or weekend e-mails increases their stress and anxieties. Let them rest after work and press “send” during their work hours. That way they will feel energized and ready for work. We all need to declutter our brain after work, including you!


Remember, good practices and tools will help you and your team be more successful. You will be more open to customers and stakeholders’ needs which will result in company’s success.

Don’t overuse tools and do things slowly to provide smooth and systematic flow of information.


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