Are You a Startup? Here Are The Best Free Tools You Should Use!

  • August 30, 2018
  • by Kate Kurzawska
  • One comment

Free startup software can help your business grow, determine a strong strategy, and gain more clients. It also helps to automate work and optimize basic processes so you and your team can focus on what really matters.

If you’re a startup or a small business, here are the best software that you should take advantage of.

Free Software for Startups – a Must-have You Must Have!

Have you ever wondered, how the software you use affects your startup, especially, if you’re a newly emerged business? Gaining resources, establishing company culture, setting goals, and objectives, assessing risks are only a few of the major elements you need to consider when entering the business world. And without the use of suitable tools, juggling those components may be difficult.

The flexible, open-minded approach is characteristic of small businesses and it enables business owners to explore different possibilities, shift perspectives, and mix different business aspects. It’s particularly helpful when it comes to software – you can choose the software you like, experiment with it, and use it to build a strong brand.

Take a look at our list of free software for startups. These are the apps that many of the startup founders rely on most. Trust us, we know what we’re talking about. After all, we also started as a startup!


  1. TimeCamp – for tracking billable time & monitoring work hours
  2. Wave – financial software for small businesses
  3. HeySpace – task management tool with chat
  4. Social Media Platforms– for international marketing
  5. Hootsuite – for automatic social media management
  6. Google Analytics– website analytics
  7. Trello – for simple team and workflow management
  8. Zapier – for work automation & optimization
  9. File Sharing
  10. Basecamp – for project management & team communication
  11. Aha – roadmap software
  12. Mailchimp – email marketing automation
  13. Canva – online design tool
  14. Amazon Web Services – cloud computing platform
  15. Freshdesk – for customer support

1. TimeCamp – for tracking billable time & monitoring work hours

tools for your ad agency

TimeCamp is a robust time tracking software. It combines features of a time tracker and project management tool. TimeCamp can help you keep track of time and budget, manage payroll, timesheets and attendance, and enhance workflow.

The tool gathers all the information on your team’s work so you can improve processes and collect comprehensive data on your business performance and situation. It lets you analyze the company’s actions and better allocate time, resources or budget. Created by a startup team, TimeCamp knows the needs of a startup environment better than anyone.

Main features:

  • Automatic time tracking in the real-time with a simple one-click timer
  • Accurate and adjustable timesheets with approvals
  • Tracking time by tasks and projects
  • Extensive but comprehensive reports show you how much time you and your team spend on all activities
  • Attendance management to keep track of vacations, leaves, absences
  • A productive and non-productive distinction of activities helps you to organize your work in more efficient way
  • Available as a mobile (iOs, Android) and desktop app (Windows, Mac, Linux)
  • GPS feature
  • Graphical timesheets integrate with calendar
  • Budgeting reports show actual vs. estimated time
  • You can create invoices based on billable hours worked
  • Idle time detection
  • Integrates with other tools – project management software, productivity apps, CRM, task management apps, and many more

sign up for TimeCamp for free!

2. Wave – financial software for small businesses

Wave dashboard

Wave is a free invoicing and accounting software with credit card processing and payroll services. It’s a powerful solution that will help you manage the financial aspects of your business.

Wave’s suite of products comprises of three components:

  1. Accounting
  2. Invoicing with features such as automatic invoices, recurring payments, personalization and customization, automatic payment reminders, cash-flow insights, receipts, and many more
  3. Receipts

Wave provides solutions that empower small business owners to simplify their finances while giving them more confidence to run their businesses. The app is available in a mobile version so you can quickly view all your invoices and receipts. Simple but extremely effective.

3. HeySpace – task management tool with chat

Startups very often have to stay in touch with their investors, clients, other enterprises, entrepreneurs, and the entire team. And it’s important to have the right tool for communication. HeySpace is a combination of Slack and Trello but with more advanced features. You can chat with people and collaborate on tasks and projects in one place.

HeySpace gives you space to freely and smoothly collaborate with your teams and clients so you don’t have to switch between different tabs.

Main features:

  • Thanks to its design you can see three boards in one place – your team and spaces (different channels), chat, list of cards with tasks.
  • You can easily convert part of your conversation into a task
  • The board with tasks allows you to see all projects in one place
  • Every task can be adjusted – you can set date, assign people to it, add tags, description, attach files, checklist comment on it.
  • The feature of workspaces allows you to create many spaces, if, for example, you work for various organizations or have different clients
  • Available as web, desktop, and mobile app
  • Built-in calendar
  • Kanban view of projects and tasks
  • Add-ons available

4. Social Media – for international marketing

Free tools for startup

There is a common saying that in today’s world you don’t exist if you’re not on social media. While, of course, you do exist when you’re not on social media, it is worth to inform the world about your startup’s presence. Such platforms are great for promoting your small business, product or service. The word spreads fast on the Internet and using it as part of the marketing strategy is a good idea.

From all the free business startup software, social media are most effective in terms of marketing. There are a few most popular platforms that are worth signing up for:

5. Hootsuite – for automatic social media management

Hootsuite - free tools for startups

When you have established social media account on popular platforms, you also need to consider their proper management. Since it may be difficult to control them by yourself or you may not afford a social media manager, Hootsuite will do the job. Thanks to this tool you can manage all content, schedule when you want it to be published and track the impact of your social media actions, and follow when people talk about you.

Hootsuite is another must-have. It can help you stay active in social media. Remember, the more active you are, the bigger is the chance of gaining new customers.

Main features:

  • Automatic post scheduling
  • Content curation
  • Analytics with reports
  • Monitoring features

6. Google Analytics– website analytics

Google AnalyticsSource:

Google Analytics is one of the best free SEO tools for small businesses. You will need it if you want to establish a highly-ranked website. It gathers all the necessary data and metrics to assess the quality of the site. Use it to analyze your website or a blog. It will help you improve your ranking, get rid of the defects and gain more leads.

Google Analytics lets you understand your site and app users to better check the performance of your marketing, content, products, and more. You have access to unique insights and machine learning capabilities to make the most of your data. Analytics works with Google’s advertising and publisher products, so you can use your insights to deliver business results.

7. Trello – for simple team and workflow management

Trello is one of the leading task management applications on the market. It lets you organize all tasks. It offers a digital whiteboard format in place of post-it notes – you can use it for various purposes, from everyday task management, redesigning a website, posting regular updates for your business, to working on complex projects with many participants.

Trello relies on the Kanban system of project management, allowing users to visually organize their tasks. You can use it to categorize your duties and divide them by tasks that you can edit with descriptions, labels, checklist, and attachments. It comes with an intuitive and elegant interface and a free version that satisfies most individuals, and even companies.

TimeCamp is a part of Trello Power-Ups, a directory for Trello’s add-ons! Now you can turn your TimeCamp and Trello integration into a real productivity powerhouse.

8. Zapier – for work automation & optimization


If you’re looking for a free tool for startups for easy business automation, Zapier is the right one. This business process automation software allows you to build Zaps that enable you to automate the most important processes for your business or to use applications already available in the Zapier’s library.

You can create various workflows and automate repetitive actions, such as adding files from your e-mail to Dropbox. This tool is a real time-saver for busy startups!

You can also integrate Zapier with TimeCamp and find out how long it takes for you to automate workflow!

9. File Sharing

File and documents sharing is essential when running a business. It enhances communication and collaboration but also provides transparency. You can work in real-time and quickly exchange information.

Here are the most popular platforms for file sharing:

  • Google Drive – best if you use G Suite and other Google services
  • Dropbox – comprehensive solution best for teams who need to collaborate in real-time
  • FIY – simple and intuitive tool for storing and sharing files
  • OneDrive – fully compatible with Microsoft programs and apps
  • Box – simplified workflow with quick file sharing

10. Basecamp – for project management & team communication


Basecamp is one of the best and most popular free tools for managing a team. It lets you organize, plan, and manage workflow in a super-efficient way.

The main idea behind Basecamp is to eliminate tedious activities related to email. The tool serves as an organized place for teams, projects and company-wide communication. It’s better than messy email chains because you can see the whole story from top to bottom and it’s easy to get back to what you need at any time.

You can have many projects running at the same time and have a quick insight into what other team members do. Basecamp is a simple project administration app that combines the basic features best for small businesses and remote teams.

The main features of the free version are limited to up to 3 projects, 20 users, and 1GB storage space. For more features, you need to subscribe to paid plans.

11. Aha – roadmap software

Aha free software for startup

Aha is a free tool for business operations teams. It helps to map a strategy for developing your business. Additionally, the free plan is dedicated specifically to startups so it lets you allocate budget to those areas that really need it in the early stage of developing your strategy.

Take advantage of the tool to manage 5 main elements of business development:

  1. Capture the essentials – Articulate the foundational elements of your business strategy
  2. Define business goals – Establish clear objectives with measurable results
  3. Set budgets and track ROI – Add financial data to your plans
  4. Track cross-functional dependencies – Clarify organizational priorities and set implementation timelines
  5. Highlight the team’s momentum – Analyze how the company is advancing against the roadmap. The reports dashboard provides more than 50 example reports, so you can immediately see progress and potential problems.

Aha helps you put your initiatives into action in a quick and simple way.

12. Mailchimp – email marketing automation

Mailchimp has email marketing, ads, landing pages, and CRM tools – it’s an all-in-one marketing platform. It lets you understand your audience and precisely target your content or product. Mailchimp consists of 4 components, each having different tools:

  1. Audience – Marketing CRM, Audience Dashboard, Tags, Segmentation, Behavioral Targeting, Lookalike Audiences
  2. Brand – Content Studio (stores all your files, images, etc.), Templates, Domains, Websites
  3. Campaigns – Email, Social Media, Landing Pages, Digital Ads, Postcards, Automation
  4. Insights – Reports and Analytics, Smart Recommendations, Integrations

Mailchimp helps you automate your marketing campaigns and learn more about your audience so you can gather actionable data, create personalized content and build a better relationship with every customer.

13. Canva – online design tool

Canva edit mode

Canva is one of the best tools for designing visual content. With the drag-and-drop feature and layouts, you can create eye-catching wallpapers, cards, business cards, reports, presentations, resumes, posters, logos, social media graphics, graphs, and many, many more.

Canva is especially helpful in content marketing as it lets you enhance your posts, articles, and everything else by adding visuals to it to give your audience an enjoyable visual experience.

The free version, however, has a limited number of free items. So to use the full media library, you either have to pay for a single item or upgrade to a paid plan. Nevertheless, Canva is a helpful online design tool and the free plan should have everything you need to generate engaging content for the start.

14. Amazon Web Services – cloud computing platform

Amazon Web Services (AWS) is a cloud services platform that offers reliable, scalable, and inexpensive cloud computing services (compute power, database storage, content delivery, and other functionalities. It’s free to join and you pay only for what you use. It’s a secure platform so you can be sure all your data is safely stored.

If you have a lot of data, AWS is the right place to store it.

15. Freshdesk – for customer support

Freshdesk is an online cloud-based customer service software providing helpdesk support with smart automation features. It’s a powerful tool that makes it easier to handle issues and quickly resolve your customer’s problems.

With Freshdesk you are able to provide outstanding customer service. It’s a necessary tool for your company if your service or product requires to interact with customers, especially helpful for sales and support teams.

In the free plan you have access to the following features:

  • Email ticketing – you can convert all email queries into tickets and track, prioritize and reply to them using Freshdesk
  • Ticket Dispatch – automatically assign new incoming tickets to agents and groups based on keywords, ticket requester or ticket properties
  • Team Collaboration
  • Knowledge Base – you can enable customers to solve their problems by using Freshdesk knowledge base
  • Ticket Trend Report – an analysis of the tickets created, resolved, and unresolved over a specific period of time
  • Social Ticketing – you can integrate your Twitter and Facebook handles with Freshdesk and manage all social interactions
  • Converting calls to tickets in Freshdesk


Free apps for startups can help you develop your business and enhance the work of your employees. Use them to improve workflow, work management, resource allocation, and boost productivity.

Before you decide to invest in a paid plan, test software out to make sure it meets your needs and has all the features your startup or small business needs. It’s better to cancel a free plan rather than to put up with using inefficient software and lose money.

This post was last updated in March 2020

Kate Kurzawska

Kate is a freelance translator, copywriter, and a content writer specializing in time tracking software, time management, and productivity. When not researching new software, she's reading books, or spending time outdoors.

1 Comment

  1. Farzal
    April 12, 2019 at 13:55


    I hope you are doing great. I like your blog that how helpful it is for the startup community.

    You’ve listed all the online tools.

    I would like to know your thoughts on including our Social Media Management tool in this listing too! I would even give a discount or commission on every sale.

    Let me know what do you think.



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