A sponsor is a person or organization that provides resources and support for a project. The sponsor is typically the individual or group that has ultimate authority and responsibility for the success of the project. They are usually senior-level executives who have the power to make decisions, allocate resources, and provide guidance.
The role of the sponsor is to ensure that the project meets its objectives and delivers value to the organization. The sponsor should be actively involved in the project from start to finish, providing guidance and direction as needed. They should also be available to answer questions, resolve conflicts, and provide feedback on progress.
Having an active sponsor can help ensure that a project is successful. A sponsor can provide valuable insight into the organization’s goals and objectives, as well as provide access to resources that may not otherwise be available. Additionally, having a sponsor can help build trust between stakeholders and increase motivation among team members.