Productivity

How to Measure Marketing Productivity with Time Tracking?

By July 21, 2016 No Comments

When it comes to productivity, everyone has one thing in common; they wish they were MORE productive. So how can you keep yourself on track and become more productive in the field of marketing with marketing time tracking? Many businesses know that in order to be successful, a marketing campaign is crucial to their daily operations.

Marketing enables your business to stand out in the forefront out in front of the competitors.

In order to make sure you are getting the most bang for your buck when it comes to marketing, there are certain techniques and tools you can use to measure the success of your marketing campaign. No matter how creative your campaign is, they could render themselves virtually useless when they don’t provide you with any results at all.

How to Measure Marketing Productivity with Time Tracking?

Create a plan

By learning to use time tracking to measure productivity of your marketing campaigns, you can help to create a better, more successful long-term plan. Okay, so you know how to check your metrics and statistics to see how your campaigns are working.

But do you know that measuring a few other items can help lead to better, more productive marketing campaigns?

It’s important to measure a number of time people spend on your website after clicking on a link from a marketing email you sent to them. This will let you know how interested the email really made them, which enables you to understand the effectiveness of your campaign techniques and tools.

Check also 5 Reasons Your Tasks Never Get Done In The Time You Plan

 

Follow the to-do list

From here you will want to check the number of marketing tasks you are completing throughout the day. This will allow you to see how much time you are spending on your marketing campaigns to help develop the best plan moving forward to find something that works for you.

But how to make a perfect to-do list for your marketing campaigns? There are a few ways to prepare it – find out which way meet your expectations perfectly:

  • To-do apps like Todoist or Toodledo,
  • Project Management software like Asana, Trello or Podio,
  • Task management software
  • Bullet journal technique,
  • Sticky notes technique – remember, that you can take care of them when creating marketing ideas using pieces of paper because you can lose it easily!

Looking for perfect to-do app? Check also Power-up Your Productivity with To-Do Apps!

marketing productivity

Source: http://www.nextscientist.com/

Focus on the results

So there is that word again, TIME. So what does TIME really have to do with marketing? Well, let’s look at it like this. Time is one resource that many people take for granted. People typically put stuff off because they assume they will have the “time” to do it the next day. Well in the world of marketing and in life, time is not a renewable resource; instead, it’s one that once we use it, we lose it.

So instead of focusing your time and efforts into something that isn’t working in your marketing campaign, you can measure the metrics!

It means time spent by visitors on your website to put that time into something that is working. You don’t want to keep wasting valuable time to yield no results. Instead, you want to make the most out each minute you spend on your marketing campaigns to get the best results.

And what is your way to measure the effectiveness off your tasks?

 

Find more time to make better campaigns for your brand – use time tracking software and check how easy the way to improvement is!

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Ola Rybacka

Author Ola Rybacka

Social Media Manager at TimeCamp, copywriter, content designer. Loves books and jazz/rock/celtic music. Ph.D. and speech therapy student. Find her on Twitter: @Pidzuchna

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