How Bluerank cut 32 hours of monthly planning time with TimeCamp
Bluerank, a digital marketing agency, initially relied on guesswork to forecast project time and costs. Seeking accurate data, they adopted TimeCamp, which reduced errors in time estimates, minimized billing mistakes, and saved managers time.
Who Bluerank is
Bluerank helps companies build strong online brands by understanding their business needs and using Customer Journey concepts. Their team of 120 experts offers SEO, performance marketing, marketing analytics, media buying, content strategy, social media, and visual design.
Industry: Digital marketing agency
Employees: 100-199
Location: Poland
Operating area: Globally
Using TimeCamp: For project time tracking
Most-used features
- Time tracker
- Calendar integration
- Web and desktop apps
What Bluerank gained
80 min
saved per manager, monthly
32h
saved company-wide, monthly
Improved project delivery
through better planning and team visibility
Simplified operations
with clearer processes and less admin work
Patrycja Karpik
Marketing Manager, Bluerank
“The manager’s work time dedicated to planning has decreased by an average of 80 minutes per month, which makes 32 hours per month for the entire company, and that is a significant value.”
Why guesswork couldn’t price Bluerank’s projects
The need for time tracking arose from the challenge of estimating project durations and accurately assessing profitability. Before TimeCamp, Bluerank relied on subjective estimations with no standardized system.
| Before TimeCamp | After TimeCamp |
|---|---|
| Project time and costs forecast on guesswork | Profitability measured on real data |
| Subjective estimations | Reliable time data |
| No standardized tracking or allocation | Standardized tracking across the team |
| Managers spent more time planning | 80 minutes less planning per manager, monthly |
| Before TimeCamp |
|---|
| Project time and costs forecast on guesswork |
| Subjective estimations |
| No standardized tracking or allocation |
| Managers spent more time planning |
| After TimeCamp |
|---|
| Profitability measured on real data |
| Reliable time data |
| Standardized tracking across the team |
| 80 minutes less planning per manager, monthly |
How TimeCamp replaced guesswork with reliable data
Bluerank chose TimeCamp to measure project profitability, improve planning, and make better cost estimates. TimeCamp’s easy web and desktop apps, with a time tracker and calendar integration, were well-received, and with a simple interface Bluerank adopted the tool and gained reliable time data.
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