Bluerank, a digital marketing agency, initially relied on guesswork to forecast project time and costs. Seeking accurate data, they adopted TimeCamp, which reduced errors in time estimates, minimized billing mistakes, and saved time for project managers.
Digital marketing agency
For project time tracking
100-199
Globally
Poland
Reduction of 32 hours for planning
Enhanced work allocation
Streamlined operations
Bluerank helps companies build strong online brands by understanding their business needs and using Customer Journey concepts. They have a team of 120 skilled experts who work together to offer a wide range of services encompassing SEO, performance marketing, marketing analytics, media buying, content strategy, social media, and visual design.
The need for time tracking in Bluerank arose from the challenges they faced in estimating project durations and accurately assessing the profitability of their projects. Before TimeCamp, they relied on subjective estimations and lacked a standardized system for tracking and allocating time.
By adopting a time tracking tool, Bluerank aimed to improve their project planning and estimating capabilities, enhance resource allocation, and gain a comprehensive understanding of their team's productivity and project costs.
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The right time tracker matters
Before using TimeCamp, Bluerank had to guess how long projects would take because they had no supporting data. They chose TimeCamp to measure project profitability more accurately, improve work planning, and make better cost estimates.
The main challenge was explaining to employees why time tracking was necessary. However, TimeCamp's easy-to-use web and desktop apps, which include a time tracker and calendar integration, were well-received by Bluerank employees, helping them manage time effectively.
With TimeCamp's simple interface and clear advantages, Bluerank successfully adopted the tool and gained reliable time data.
The manager's work time dedicated to planning has decreased by an average of 80 minutes per month, which makes 32 hours per month for the entire company - and that is a significant value.
Patrycja Karpik
Marketing Manager at BluerankBluerank's partnership with TimeCamp has led to impressive results. The agency saved 80 minutes each month in managers' planning time, adding up to 32 hours saved company-wide.
These clear benefits have improved how projects are carried out, helped better manage resources, and simplified operations.
