Stay On Top Of Your Work With Jason Scott Montoya – part II [PODCAST EPISODE #49]

  • October 22, 2019
  • by Kate Borucka
  • No comments

The Jump: From Chaos To Clarity For Your Striving Small Business

Jason Scott Montoya is TimeCamp’s user 🙂 and the proof that freelancers also need a good time tracking software. He is a full-time freelancer, author of Path Of The Freelancer, husband, and father of 5, located in Atlanta, Georgia. He helps grow small business income, teams, and owners. On his blog, he shares stories & systems to live better & work smarter.

Listen to #49 episode in which Jason talks about his latest book, The Jump: From Chaos To Clarity For Your Striving Small Business! Find out how to transform your striving business into a success, how to clarify chaos and clear up all doubts.

⇒ Read more about The Jump on Jason’s website

Get The Jump on Amazon!

⇒ Check out Jason’s book The Path of the Freelancer and get free resources for freelancers

Key takeaways:

  • The reason why your business is stagnant
  • What is the JUMO and the 4 steps you need to take before making the jump
  • Think of your business as a vehicle – will it get you where you’re going?
  • The variables that can help you decide about the jump
  • IDEMA & Intentionality Formula – how can they help you make your business successful?
  • When is it better not to make the jump and quit the business and how our original story of the business can be an indicator

Connect with Jason & follow him to keep up with the latest updates

Be successful like Jason, sign up for TimeCamp for free!



[00:01:15 – 00:02:27]

Kate: Jason, we are having this conversation for the second time and the reason for that is because I lost the file, as I already told you, so I’m very sorry for that but I am also very happy to talk again because it’s always a pleasure to talk to you.

So this is a special occasion for this conversation and that is the launch of your second book called The Jump – from Chaos to Clarity for Your Striving Small Business.

So tell me, how have things been? How have you been doing now that the book is out?

Jason: I’m, you know, it’s freelancing, entrepreneurship, it’s always a roller coaster, up and down, right. But it’s generally speaking over the course of my journey I’ve been freelancing since the beginning of 2014 and I can’t be more grateful than where I am at now and the steadiness that I’ve got, and the income I’m generating, the people I’m working with, the clients I have. And as much as it can be stressful at times it’s also very fruitful as well.

[00:02:28 – 00:02:34]

Kate: And your book is the fruit of your work, The Jump!

So, who is the book for?

Jason: Yeah, so the book is really for couple different folks. But specifically, it’s to… and generally speaking it’s to the business owner that’s stuck. They feel stuck or they are stuck, maybe their revenue’s been stagnant for year after year. And they’re trying different things, they’re doing different things and tends to be externalized. You know, projects, hiring people, finding tools. And they’re just, you know, trying to leverage all these things to grow their business. But year after a year, it’s not growing, it’s just where it was, it’s stuck.

And so, the question becomes, Why is it stuck and how do I overcome it, how do I actually move forward?

And that’s where the book dives in and says, a really big part of it is understanding your relationship with the business, and understanding that you can’t change your business until you change you. And that’s the heart of the book.

[00:03:37  – 00:05:43]

Kate: We are going to talk about it a little bit later but for now, The Jump, why the title is The Jump?

Jason: Yeah, so, The Jump – from Chaos to Clarity for Your Striving Small Business, there’s a few different kinds of ingredient but the Jump specifically… you know, I imagine this chasm, you’ve got a canyon and then there’s two sides. You’re on one side and you’re trying to get to the other side. But there’s this giant cliff between the two and so making that jump is a risk. You know, you may not make it. Or if you don’t, the consequence is doom and death.

So there’s a fear that can drive, that can also keep us from making that jump. So that’s the visual.

There’s another aspect of it that dives into a movie that I love called The Dark Knight, and in the Dark Knight, there’s a similar tension where Bruce Wayne, Batman, has to decide to make this jump and he has to do so without the safety net. And it’s not until he’s willing and does that, that he’s able to overcome.

And so there’s another parallel there. But there’s a lot of different ways to look at the jump.

Another way’s, and back to the title, from Chaos to Clarity, the jump to operating in chaos, to operating with clarity and order. And this idea of being chaotic and just kind of using our sheer will to move things forward versus orderly process that considers all the factors and this, you know, considering people, processes and projects as far as moving things forward.

And the idea of striving small businesses, it is specifically to small business owners. But this idea of striving is, you know, that I think of is like we’re trying to succeed or trying to make it work and we’re putting all this effort in but we’re not actually moving anywhere.

And a lot of, for me and others, I think that word ‘striving’ really connects that dot.

[00:05:44 – 00:07:32]

Kate: Okay, so what was the inspiration behind the book? Was it your personal experience, somebody else’s?

Jason: Yeah, it’s really, probably two-fold. First, it’s my journey. In many ways the book is sort of a letter to me when I started the business, “Hey, this is what I wish I would’ve known. I wish I would’ve understood, what someone would’ve told me or someone did tell me, I wish I would’ve listened to.”

So it’s really going back and looking this is what I was missing and I needed someone to communicate that to me.

The second part of it is, since I shut down my business and I share it in the book in the more detail, I became a freelancer, a full-time freelancer. So I started at a different type of business. And as part of that business, my primary target that I worked with is small business owners. So I’m helping them to grow their teams, their income and them as owners as well.

And so, I realized what it was like to be on the other side of me when I was the business owner. And so, when I was making emotional decisions, when I was in survival mode, when I was operating in a lot on unhealthy or illogical ways or just making poor decisions. And so, as I’ve working with small business owners with them and their teams, I’ve been in front lines of what entrepreneurs both positive and negative how they impact people and how that feels.

And so, I really wanted to, again, be able to help the clients that I’m working with through this book. But also, have a book out there that can reach a broad audience beyond those that I’m specifically working with.

[00:07:34 – 00:09:15]

Kate: So in the book, there is an introduction by your friend. And he talks about his business that they were stuck, that they were in an unhealthy place, in a bad situation. And things that worked before, stopped working for them.

So why do you think it happens?

Jason: Yeah, so I think often, what happens is we find a way that’s successful. It generates income, we’ve tapped into an issue or a problem in the marketplace that we can solve and that is valuable to others to solve that problem. And so for a season that works really well. But what happens is over time we keep doing that, keep doing that as if the world is not changing around us.

And the reality is that world is changing around us and with my friend, that marketplace that he’s in, the landscape has dramatically changed. There’s the new competitors. There’s vendors and products and businesses, and there’s just different expectations of clients. Technology’s changing, equipment’s changing. It’s drastically changed in the last, you know, since he’d started the business.

And so, I think he was acknowledging, “I didn’t adapt with that, and so when I started to look around and things weren’t where I wanted them to be, I realized that we needed to adapt, we needed to change our business.” And that’s the journey he’s on. He’s figuring now what that change is and where he’s gonna take the business going forward.

[00:09:16 – 00:11:36]

Kate: So, what is the Jump? What does the title stand for?

Jason: So in terms of the concept in the book, THE JUMP is a couple different things. I talk about in the book is these 4 steps you need to take before making the Jump.

  1. You’ve gotta level up yourself
  2. You’ve gotta build a strong foundation
  3. You’ve got to bring your loyal team along. And it sometimes mean some people will come with you and some wont’
  4. And then, you have to build bulletproof system. And we have that structure and foundation, it’s the launching pad to successfully making the Jump to the other side.

So the Jump itself is a combination of things. First and foremost, it’s realizing, this is the business that I’m willing to make the Jump for.

And what I mean by that is, making the Jump and changing myself, and doing these four steps and doing what is necessary to take responsibility and lead the way I need to to grow the business in the way that I want to.  It’s going to be very difficult. It’s going to be hard. It’s going to take a lot of energy. It’s gonna be stressful and it’s not for the light-hearted.

And so, if I’m going to put all this effort, energy and time into something, it better be something worth that. It better be something that I really can be fully committed to and be willing to push through the pain and the trouble that come with it. So that’s the biggest piece of it.

And then the second part of it has to do with facing our fears.  And a lot of what’s holding us back is that we’re scared. We might be afraid of failure. We might be afraid of success. A bit afraid of both. And there are variety of other things that we are afraid of in terms of what’s keeping us back. So those are the two big things that we have to face.

And then we realize that we can make that Jump and it’s a leap of faith. It’s saying, “this is what I’m gonna do and I’m gonna put everything into it and I’m gonna face the fears that are holding me back and deal with the consequences that might come from doing that.”

[00:11:37 – 00:15:12]

Kate: And I think making that Jump is really risky and challenging. So how do you know that you actually should make that Jump?

Jason: It’s not as simple or obvious as one might hope. But a lot of it comes down to really understanding, what it is that my personal motivation? In the book, I talk about this idea of Intentionality.

And I define Intentionality by purpose, mission, vision and values.

So we really need to figure out what those are for us personally. And when I think about a business, I think about it as a vehicle to get me to a destination. So I’m in Atlanta, let’s say I wanna drive down to Orlando to go to Disney World. So I need a vehicle to get me there. I could fly there, I could ride a bike, I could drive.

And there’s a lot of variables that I have to consider. If I fly, I’ve got 5 kids, so I’ve got to think about if I wanna fly to Orlando with 5 kids or do we just hop in our minivan and drive down? Or do we wanna all ride bikes? My youngest is one so maybe that’s not such a good idea. It’s a long ride on a bike.

So the idea is to think about think of a business as vehicle to help me get to a destination. And so is… first of all, I have to decide what my personal destination is and then I have to understand, is this the right vehicle to help me get there? And if it is, then I should use that vehicle. It’s the best vehicle to consider all the factors in to help me get to where I’m going.

And in the practical sense, or in a global sense, in a more practical way, I think it’s helpful to kind of think of what we’re doing and go, you know, is what I’m doing accomplishing? Because sometimes we might think this is the vhicle to get me there but what if I’m actually doing this project, maybe I’m freelancing or doing some kind of business or maybe I’ve got something else and doing I’m writing in the book.

Is this actually generating the result that I thought that it would? And if not, I need to adapt it, and if adapting it doesn’t get there, maybe this isn’t the right vehicle. So, evaluating what I’m in the middle of.

And then the other thing that I explore in the book is really taking time and deciding, you know, taking time to reflect and think and figure out if this is the journey. So, when I shut down my business, final year, we went into the final year with this intention that we were gonna take a year to figure out what’s next in the business.

And about halfway through that year, is when I realized the decision I was gonna make and where we were gonna go and things unfolded in the second half of the year, to close things out.

So, just stopping and taking a sabbatical, if you will, or slowing down just enough. Continue to, maybe, take care of the clients you have but think about what is the future and how this is the vehicle to get you where it’s there or maybe it’s not.

And as much as I love the business, the team, the clients we are working with in the business, it was devastating for me to shut it down because I loved it. But I realized… the pivotal question I asked myself is, if I wanted to start over vocationally and I could do anything in the world, would I start and run a marketing business?

And I couldn’t answer with an enthusiastic yes. And that was a signal that this was something I wasn’t willing to be fully committed too and something that I was willing to make the Jump for. And so I had to pivot to something else that I could do that with.

[00:15:13 – 00:18:47]

Kate: So when you want to make that Jump, and you’ve got that vehicle, that you adapted, how do you make the Jump?

Jason: So I think it starts with the decision. I think it really is a discovery process to further inform that. So I have to understand the potential that’s there and I have to articulate what that potential is. So what is the purpose, what is the vision, what are the values, and what is the mission.

And so purpose is why. Why am I doing it? Mission is how. How I’m gonna do it. Vision is where. Where is this, you know, what is the destination, where are we going? And values are within. So what are the guidelines that car will hold us there?

I need to articulate those and go “this is what I’m gonna do”, and then decide, I have to just make the decision that I’m gonna move forward. And I’m gonna do whatever it takes within the guidelines I’ve set to make it work. And then that’s where the intersection of our intentions and reality hit. And we have to reconcile those things and look at, “okay, reality is this”, maybe you want be a writer but you’re not a good one, okay, so that’s the reality.

Well, what can I do to become a better writer? So you work through that process, you work through that process… Now,          there are some limits that you may not be able to, you know, if you wanna be like American Idol, a lot of people think they’re great singer, wanna be a singer and they just throw… or you wanna be NBA basketball and just you’re not physically able to. So there are some realities we cannot overcome.

So I think part of it is also being… it’s kind of ambiguity dance of being realistic and also being ambitious at the same time. And delusion is somewhere in between.

So it’s a decision and then it’s removing the roadblocks that are holding us back and then it’s making that leap.

It might be shutting down the business. It may be a decision that’s going to cost us a great deal. I may start freelancing without any guarantee that it’s gonna work. I might hire someone that I wouldn’t wanna hire or let go someone that I would normally let go.

So there’s a lot of variables and there’s a really personal thing. I do talk about in the book about this process for chaos to clarity and I walk through these steps to help people transition.

The chaos tends to be a distraction from these things, and so it’s helpful to get things in order so that way we can see things clearly. But a lot of it, yeah, it just comes down to understanding what it is we want to make the Jump with. Overcoming the obstacles that are keeping us from doing that. Making decision to make the Jump. And then following through on it.

So when I shut down the business, that was a decision I made that was risky. And I had no idea… I’ve made sort of leaps of faith in the past but this was the first leap where I didn’t know what I was leaping to. I was just leaping away from something. And I could have very well landed at the bottom of the cliff but I landed on the other side.

So there are no guarantees in that sense but it’s been willing to make that leap now having certainty what lies ahead.

[00:18:48 – 00:20:36]

Kate: And I think it’s also about being devoted to what you do, isn’t it?

Jason: Yeah, and that’s an interesting thing just the striving concept is, you know, there are a lot of things we do that don’t take a lot of effort. Like eating, it’s almost like the opposite, I wanna eat a good meal, right? So, for most people, it’s, I don’t strive to eat, I just do it.

Or if there’s some, like I wanna see an upcoming movie that I really love, it’s like, it’s not a difficult thing for me to go make that happen. There might be financial roadblocks after a move if I don’t have the money to pay for the movie but to make something happen that I want to do.

And so, that’s kind of an interesting thought is, a lot of times we are working doing something we don’t want to do. So it’s going to be very hard to be successful at it because we don’t want to be doing that. We don’t want to be there.

So how do we find something we wanna do so instead of striving we’re just doing, and it’s what we love and and it’s what we want to and we’re not having to… I mean, there are many times ups and downs but at the core it won’t be that same struggle.

And it’s kinda what it goes back to. If my business, part of what I said is, if I can start over vocationally, and run any business I wanted, would it be this one? If that wasn’t enthusiastic “yes”, if I had set out to create a marketing company and that was my dream, I wouldn’t have that struggle but the part of the reason I have this struggle is because that was never my dream. It was a means to an end.

And the question is, why don’t I just focus on the end and a vehicle to get there versus this business that is more of a distraction than a conduit.

[00:20:37 – 00:21:45]

Kate: Okay, that’s challenging, that’s very difficult and if someone wants to make that Jump then has to ask themselves a lot of questions.

Jason: Yes, and talking with people about it. Although, at the other side of that, there could also be too much asking of questions, too much talking about it sometimes it’s just stop talking and start jumping.

We grew up by Lake Powell in Arizona and they had a lot of cliffs so we would always did smaller stuff but at twenty, thirty feet. We were standing on the edge, and so, how do you make that jump? You just do it! But there’s all these things preventing us from doing what’s actually a pretty easy thing. The jump itself is easy and then gravity takes over and does the rest.

So, but, you know, we might be scared and that’s when that fear comes in and there’s “ummm I don’t know if I wanna jump” but we do it, we experience the thrill of it, and if we like it, then we go back up and jump and then we just do it over and over until we’re tired of it.

[00:21:46 – 00:29:03]

Kate:  So in your book, you’re discussing two interesting things. One you already mentioned, the formula for intentionality and the second one is IDEMA. Would you like to elaborate on these two things?

Jason: Yeah, so I mentioned the formula for intentionality, it would be real helpful if you could include a link to it or a graphic so people can see it ‘cause it’s a visual thing. But the formula, you know, I’ve always struggled, when I was in business to make sense of purpose, vision, mission and values. What are they, how do they interface with each other. And I never got any answer. No one would really gave me anything I could find anything about it.

So I came up with a couple tools to help me visualize formula of intentionality was one of those tools. And so, it is literally like a math formula and you see purpose and then it’s they WHY + mission, which is the HOW and then you have parenthesis around the purpose and the mission and those are values. So those are containing the formula, containing it within guidelines. And then that equals the vision and the way of the destination.


And so we plug in these different pieces and these help us understand how they interface together. And again, it just gives us the key question, why, how, within and where? And those are the questions we need to ask for ourselves and for our business. So each of us should have an intention and they should be in alignment. And then anyone you hire should actually be in alignment with the Intentionality formula answers with the business.

So the business in one that hires needs to be in alignment. And so that’s how the general understanding of that. But it’s really doing the hard work of answering the questions of what these things are and how they interface together. Sometimes they’re not compatible or sometimes, you know, we get down the road and we wanna change our mission or change values to create the result I want.

So that’s the formula for Intentionality.

IDEMA is a framework for capturing and sustaining ideas. And IDEMA was actually born out of desperation. Many of the best assistants I have are that ways and so in our marketing company we struggled with having a solid consistent project manager. So we were in chaos. And good project managers just based on their personality, when they go into chaos, they freak out and they run away.


⇒ Here, you’ll find more on IDEMA! ⇐

So every time we would hire a good project manager, they would run away. I mean, we had two situations where, one time I went on vacation to Disneyland and one of my team members called me and said, “so and so just left. She just quit. She said she couldn’t handle it anymore, she wasn’t coming back.” So it was intense. And that happened two specific times in a dramatic sense and it happened other times in the less dramatic sense.

But point is, we just had this chaos and we couldn’t keep the right people. People that were good in operating in chaos, organized orderly as we needed to be and the people we needed just run away screaming so.

So we realized, like the chicken and the egg thing, “we’ve got to fix ourselves before we bring someone on.” So we said, “let’s just map out an idea. Let’s just map out a project. From the beginning to the end.” And so we started to do that and IDEMA was born. Everything starts out and we iterate this idea. We brainstorm, we come up with the idea. We said, “well the best thing that happens in that stage is the downside is, we don’t capture those ideas. We just have them.”

So I remember, one of our team members she would always say, “let’s table that idea.” And she would say, “Where is this invisible table we’re putting all these ideas?” We were tabling ideas but we didn’t capture them to actually go back to them later.

So we started to capture them. We had a system of capturing them. Then, out of this captured ideas you got a lot of them, so you gotta filter those down and from that you have to discover  ones that are filtered. So these are the ones where, essentially, building a plan, deciding the intention, the why, the where, the how, and within. The specific details of that project what’s gonna look like and doing a project plan.

So that’s discover.

Then, once we have a plan we might have build that half plan and well, maybe we don’t wanna execute all of those so we’ll execute three of those. We’ll move to the execute stage, that’s where we bring it to life, we execute it, we construct it. Maybe the websites. We built the website and we build it from the plan. And things change in the execute stage, gotta adapt to how everything goes to plan and circumstances change. So you adapt. But you gotta execute.

And as you’re closing out the execute … the trap is that people abandon the product. They have 80% done and that website never finishes. Or they finish it but they don’t have the plan to sustain it so it decays over time; the last blogpost is over three and a half years ago.

So as part of the execute stage you wanna pull in, make sure that you update your plan to sustain what you hopefully created in the discover stage. So then you move it to the maintenance stage, so I, D, E, M, A, M is the maintenance, you wanna maintain the thing you create.

And that’s the big thing is a lot of business owners, they serially create things but they don’t maintain them, and they start to decay and fall apart. And that could be people, their role in the business, their compensation. It could be a website. It could be a project. It could be a software. It could be a variety of tings.

The law of thermodynamics. Things decay. So if we don’t maintain, they will decay. The other thing is, once you do get to that maintenance stage in rhythm and you are clicking away, the flyway is turning what happens is, we start to get bloated. It’s like eating, you know, just eating, eating, eating and we start to gain weight, gain weight. So I guess at one point in life we need to figure out why am I eating all tis food that I shouldn’t be eating and is this healthy.

So that’s when audit stage comes in. Okay, we need to figure out why we’re doing the things we’re doing. How are they contributing, how are they not. We need to trim the fat, we need to get focused. And so the audit stage is that last piece of IDEMA cycle.

And what we wanna do is we want that to be a cyclical thing. So the audit stage should then review what we’re doing and come up with new ideas that then go to the ideate stage, the discover stage and it becomes the circle that we go through over and over. And that’s the business, the departments, the projects, and the people. Everyone should follow that cycle. And if you neglect an area, you’re gonna deal with some of the downsides that I’ve mentioned.

[00:29:04 – 00:29:46]

Kate: Wow, cool, I think about project management, it’s really connected with managing projects, right?

Jason: Exactly, and that was the thing. So we tried to find a project manager so we build this framework. And we actually started to realize, we don’t need a project manager. We can use the framework and we’ll have a team project manager. You’re really good with ideas and discovery so you’ll handle those. You’re really good with execution, you’re really good with maintenance, you’re really good at auditing.

And together we were a project manager. And we realized that we didn’t need to chase the unicorn anymore because together with this framework we could accomplish the end game.

[00:29:47 – 00:32:32]

Kate: Wonderful. So, what are some questions that you should ask yourself before making the jump?

Jason: I think two big questions that really helped me in my business were:

If I were to start my business over from scratch, how would I do it differently than I’m doing it today?

So that was the first question and that was dramatic so halfway through my business I asked that question and I pivoted in a more intentional way. We wanna be a company that’s intentional, and reflex that in our marketing and operations and we want to help our clients do the same. So that was the mission.

There was how we define the marketing. Marketing is a reflection of who we are inside. So that’s question one.

Question two was what I mentioned earlier. If I was over to start vocationally, not even in this business, but I could choose anything in the world to do, any business to create, any job to have, what would that be? So that’s the second question that was hugely pivotal.

And I think the third one comes back to, if I was to give over everything or at least part of my working life towards this thing, is it worth it to me? Is this the thing that is enjoyable? Maybe four areas, does it allow me to survive, to generate income, pay the bills? Is it enjoyable? Doesn’t always have to be enjoyable but generally speaking, enjoyable? Is it meaningful, am I doing something that is having an impact on people or communities in some way?

It might be direct way or indirect way. And fourth, am I able to actually accomplish something and be able to build something that grows over time and satisfies that desire for achievement?

And so, I think, asking ourselves those questions I think will help us get further clear on it. Or at least, if we don’t get clarity, we’ll realize we don’t have clarity and that we’ve got to work through that.

So a lot of times people may not know what they want and often we don’t know what we want. So I don’t think it’s such a bad thing if we accept and embrace that and go, you know, “I don’t know what I want so I need to do some exploration. I need to just experiment with things.” And go into that mode and embrace that and not be and think about it, “this has to be the thing, this has to grow into something.” But allow that experimentation to find the thing that I can, that satisfies those four desires and it goes from there.

[00:32:33 – 00:34:32]

Kate: And that makes me think about that situation when someone thinks, “maybe I shouldn’t make the jump?” How to know whether you should make or not make the jump, when is it better to quit the business?

Jason: So depending on how we answer those questions, I think is a clear indicator. So what really helped me is going to the origin of the business. The origin story seems to have a lot of insight into whether we should continue or not.

And for me, a big part of why I’ve written this book and why I blog and why I do writing and share stories is because that’s what I love, that’s the direction I’m moving. And I love film and storytelling through movies.

And so I actually created my business, my marketing company as a way to help me make those things happen. And it was kind of a bizarre thing. Like out of all the things I could do, why would I, this doesn’t seem like the right vehicle, you know, riding a moped across the country. It’s like, “okay, maybe that’ll work but maybe that’s not the best vehicle.”

So when I really realized why I started the business and found out what was motivating me and what I hoped it’ll help me do do it started to not make sense once I was emotionally attached to doing that. So, I had to kind of figure that out and realize that, “you know, there was probably a better way.”

And freelancing actually was a better way for me to have the flexibility to financially provide, be enjoyable, be helpful and help me achieve and also help me move towards building vocationally, financially viable writing career.

It also just allows me to go at it in a steady way. So I’m not having to strive to get there.

[00:34:33 – 00:37:40]

Kate: Wonderful! So I don’t want to reveal too much of the book because we could talk about it for two more hours perhaps but for you, as the author, what was the most important part of the book?

Jason: I think the heart of the book is the first step which is leveling up yourself. You can’t change your business until you change you. You’ve got to look in the mirror, you’ve got to face your fears. And I do talk about this, you know, just adult development and there’s some research concepts in terms of how we develop and how we mature as humans, over time. It’s understanding just the processes, the practical of when we grow, when we reflect on what we’ve gone through, we identify what we learn until we understand what we valued.

We realize what we fear, what was holding us back and we do this discovery process through ourselves and what the research is saying what we self-author. So, we realize we can write our own story. We’re not the victim of the wins and circumstances of the world around us but we actually have agency and can choose that.

But we have to be grounded in what it is we believe and the things we’re going to do from those believes. But it takes a lot of work so journaling, writing, reflecting, getting feedback from others, how they experience us, you know, personality test, understanding ourselves better, all these kind of variables.

So there are some practical elements. But ultimately, facing our fears, accepting responsibility.

One of the things I mention in the book on that note was, there was a point my business to where I realized I was waiting for rescue.

I was waiting for someone to come along, it might have been a project manager or a sales person or even just some person I didn’t even like have a name for. But someone was gonna come along and just change the business and bring me to the promised land, get me to the destination.

And I was just waiting as if this person would just show up and say, “alright Jason, let’s go, I’m gonna take you there!” And that I realized at that moment I was waiting to my own detriment and potentially the death. You know, the business, if I get it for too long and that I had some agency.

We can’t always control things. If you’re lost at sea, you can’t control getting back to the main land. But you can control what you mind. You didn’t catch fish, you can do things to survive along enough that someone does come and find you.

So that was the kind of a big thing that stuck out for me. But the heart of the book is leveling up yourself, realizing, “I gotta look up in the mirror, I gotta face my fears, accept responsibility, stop waiting, move forward and start leading the way that I might realize in my head how I need to do but I’ve been maybe selfish or scared.

[00:37:41 – 00:39:28]

Kate: Beautifully said. Is there anything else you’d like to add about the book?

Jason: I think the last thing I would say is… the book talks about these four steps and then there’s this process to go from chaos to the clarity that I share at the end. And really simply I’ll just run through that.

The first thing I’ll tackle is the low hanging fruit. What are things that you can do that don’t take a lot of effort but will have a big impact?

Once you’ve done that, then you have to simplify everything, consolidate, make things simple and easy to manage. Whatever’s left, make it better. And then, number four is identify and fill the gaps. Now that you’ve consolidated, make those things really good. There might be some people or some roles or some tools that are missing or content, if it’s a library of blogs, you know. We gotta create these articles.

Where are the things that are missing? Create those things and then complete your collection. And then you got a master maintenance so how you keep that maintained and keep it going, keep it active?

And then you move from that into the IDEMA cycle and you work through the I, D, E, M, A – Ideate, Discover, Execute, Maintain, Audit. And you maintain that cycle and that fly will and it’ll build up and you’ll have compound growth and it will continue to succeed.

But it’s hard to do that because it’s kind of boring in a sense as you’re kind of just continuing slowly and steady, it’s The Tortoise and the Hare Story, the Tortoise is slow and steady and he wins the race.

And often we want to be the hare that just rushes and races but doesn’t finish or doesn’t finish first at least.


Kate: Yeah! So if people want to know more, they just need to read your book.

So Jason, what’s next for you in terms of your life and your career?

Jason: Yeah, so, this is my second book, I wrote The Path of the Freelancer and then The Jump is the second one. So I do have intentions to write other books and experimenting with that, and I  blog on my website regularly and plan to do that throughout the end of this year and I’ll finish probably at the end of November and take little brake.

But I’m actually looking to take a break from writing for 2020. So before I jump into the next book, I’m gonna take a break, and, again, it’s like running the marathon, I wanna pace myself and rest, release, rejuvenate. Kind of reevaluate, where I am, where I wanna go and how the things I’m doing are either helping me get there or not.

So I’m gonna take that time to pull back, focus on my freelancing work, continue to do that but also focus on my family and kids, we’ve got 5 of them. And community, you know, and just take some time and get myself some energy and breathing room to see how I wanna move forward next.

So it’s kind of, in the IDEMA cycle it’s the A, it’s the Audit. So next year’s probably more of an audit year for me.

Kate: But it still seems to very intense.

Jason: Yeah, yeah, definitely.

Kate: Alright, Jason, if people want to find you, where can they look for you?

Jason: Yeah, so if you want to find me, you can find me on

I have a landing page for the book itself it’s

You can download the first, the Introduction that you’ve mentioned and the first two chapters for free. I’ve also got a free resource center for small businesses that you can get access to, articles and. I’ve got a workbook that goes with the book so you can go through and answer the questions as you’re doing that and couple other goodies and what not so go there.

The book is available on Amazon. So if you go to, you know, The Jump Monotya. My name is Jason Scott Monotya. So if you just look for the Jump Montoya.

I got a link on the webpage at my site where you can go straight to Amazon. You can also check for a bunch of resources for freelancers to flourish and you can check out that book on Amazon as well. Both books are available on paperback and Kindle. If you buy the paperback you get the Kindle edition for free so I definitely recommend that as long as I’m running that offer.

Kate: Wonderful! And I will include all the links you’ve mentioned in the show notes so people can easily find you. And I do recommend the book, of course. And congratulations, Jason, for publishing the book.

Jason: Oh yea, you’re welcome, thank you for having me and I appreciate the kind words and I look forward to the next interview.

Kate: Yeah, sure! Thank you, Jason, so much!


Kate Borucka

Kate is a freelance translator, copywriter, and a content writer specializing in time tracking software, time management, and productivity. When not researching new software, she's reading books, or spending time outdoors.

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