About M&C Saatchi
M&C Saatchi is an international advertising agency with a global network of offices in 26 locations. The company works with brands such as Virgin, Peroni and Twitter, generating award-winning marketing campaigns. Founded in 1995 and is now the biggest Independent Creative Agency Network in the World.
Mike’s role in the company
Mike Spencer is a Principal Analyst. who is leading an international team of analysts across 3 different offices in New York, London and Singapore. They support the M&C Saatchi network staff and group companies in 26 countries on everything from new business to existing client relationships, helping to shed light on markets, consumer behavior and trends. Pair that with applying primary research, third party data to solve the multitude of challenges modern marketers and advertisers face.
The need for time tracking
Mike’s team needed to retrospectively measure time spent on different projects. However, due to most of the company working in Trello on an already established workflow, there was a big need for having a time tracking tool that could blend into an existing structure of running projects and exchanging data.
Mike and his team had a small look around at the available time tracking software, but the deciding factor was the ability to integrate it with Trello, as well as finding the right pricing tier for his department. It was mostly due to the case of being really straightforward and allowing them to start using it in no time. It is also really helpful with the reporting side.
"It’s very simple to use, especially fueling it with Trello, it’s key here, we wanted to maintain our workflow and not jump over to other pieces of software to capture the time data."
"With the reasonable cost, it was pretty much a no brainer to choose Timecamp."
Leveraging the collected data
The majority of data is used for understanding the cost distribution of Mike’s department and measuring how much time is needed to deliver a certain benefit by their data analysis.