The Development of Mobile Marketing

  • February 20, 2017
  • by Jakub Szyszka
  • No comments

Mobile marketing is one of the most developing areas of research and advertising. A multitude of applications gives you great opportunities to analyze the needs and preferences of the consumer.

The study (source: SalesManago) more than 80% of the population own mobile devices, 85% of them declare that the smartphone is a central element of their lives, 94% of users use them to search for information related to their location (mostly, to find the way somewhere). 35% of companies have a team dedicated just to the issues concerning mobile devices, and 95% of marketers are satisfied with the inclusion of mobile devices in their strategies.

On the market, there is a large group of applications that help marketers not only increase sales and reach specific consumers, but also manage the entire marketing department. Check out some companies (starting from ours, as always! 🙂 that presented some interesting approach to mobile marketing. Here are a few of them:

TimeCamp

Our Start-Up entered the foreign markets with quite a loud bang! Though it is not designed only for marketing agencies, this is the sector that favors the use of our app. At the moment, TimeCamp operates as the so-called time tracking software – it measures one’s computer performance, monitoring the use of apps, tracking time, and collecting data. However, the application will soon undergo a metamorphosis and change into the fully-fledged project management software. Thus, it will offer many more features and functionalities, and from the app users will be able to manage projects from their beginning, until the end. TimeCamp 3.0 will be much more than a tool to measure and bill clients.

TimeCamp, thanks to an advanced reporting feature, measures the effectiveness of the work, both regarding executed projects and individual tasks. The user can thoroughly analyze the time spent working on a computer – each project, task, and even an app are specified. This allows users to establish the real cost of the work on their projects.

TimeCamp is available on every mobile device and can be downloaded from:

mobile-time-tracking-screen3 mobile-time-tracking-screen4

Starbucks Card

Starbucks card app is an idea for connecting a mobile phone with the most popular coffeehouse in the world. You can use it to pay for your coffee. When you do, you are granted special points that you can exchange for gifts (or more coffee). The old paper card system from gas stations was given a new life with the development of smartphones. There are more and more companies, who offer special promotions for collecting points in their native apps.

If you would like to try it, you can register your card here.

starbuckscard-screen

The method of shopping via mobile phone was taken to the next level by Amazon, and their new approach to shopping, Amazon Go

Amazon Go is a shop that does not have any checkouts. You just go in, take whatever you need, and leave. The “go out” technology automatically detects when you take a product from the shelf and adds it to your online basket. Your Amazon account is charged for the products you took from the shop some time later. All you need to have to enter the shop is their app. Well, words are not sufficient sometimes, take a look at their ad:

Nivea Sun Kids

This application is a Brazilian idea of a combination of different marketing channels. A user was supposed to rip out a paper bracelet from the advertisement in the national newspaper. Then, put it around a kid’s wrist. The app could track the bracelet, providing a lot of help to absent-minded parents, who lost sight if their kid on a beach or in the market. More than that, it could also send alerts if the child got too far from the mobile in parent’s pocket.

What is the future of mobile marketing?

The automation of marketing processes and the study of consumer behavior have never been so available and also so required, as they are now. 86% of marketers believe that the combination of consumer’s channels is the key issue of the future. Although it is being used by about 30% of marketers, almost 80% sees the necessity to use it in the future. The future of marketing we see in social media, security of mobile payments, adjusting the content to the convenience of reading on mobile devices using SMS and applications to communicate with the client.

We can see the future of marketing in social media, security of mobile payments, adjusting the content to the convenience of reading it on mobile devices or using text messages and applications to communicate with the client. And with every year, new possibilities appear. So, keep your mobile phone safe!

Jakub Szyszka

Content Marketing Specialist at TimeCamp. Passionate about being another frustrated musician ;) Most recently immersed in the adventurous world of content marketing and brand building.

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